Looking to boost engagement and brand visibility? Start by encouraging guests to share branded photos at events.
In today’s digital landscape, user-generated content (UGC) is one of the most powerful ways to boost brand visibility and build trust.
When users share their photos and videos featuring your brand, it’s seen as more authentic and credible than traditional advertising.
But how do you get users to take that step and share branded content?
In this article, we will explore three highly effective strategies to encourage users to post branded photos and videos.
These methods simplify the sharing process, increase engagement, and help you organically grow your brand’s reach.
Elevate Your Brand Presence
GC Event Studio’s Brand Activation Photography captures the essence of your corporate events with striking visuals. Our expert photographers ensure every moment showcases your brand’s energy and impact, leaving a lasting impression on your audience.
3 Ways to Get Users to Post Branded Photos and Videos
Use Social Media Kiosks for Instant Sharing
Social media kiosks are interactive stations where users can take branded photos or videos and instantly share them on their social media profiles.
These kiosks feature your brand’s logo, products, or custom backdrops, allowing users to create personalized content that reflects your brand’s identity.
Once the content is created, users can immediately post them to platforms like Instagram or Facebook, making the process effortless and encouraging user-generated content.
Social media kiosks are commonly used at events, stores, or pop-up activations, providing a direct way for users to engage with your brand.
The instant nature of these posts gives your brand real-time visibility, and when users enjoy the experience, they are more likely to share, helping you reach a wider audience naturally and effectively.
How Social Media Kiosks Make Sharing Easy
Social media kiosks streamline the sharing process, making it simple for users to engage with your brand in real-time.
1. Instant Sharing to Social Media
One of the biggest advantages of social media kiosks is the ability for users to post their photos or videos instantly.
Once they’ve captured the content, it can be shared directly to platforms within a few steps.
This immediate sharing keeps the experience fresh and exciting, while pre-filled captions and hashtags make it even easier for users to promote your brand without any extra effort.
2. Simple, User-Friendly Experience
Another key benefit of social media kiosks is their ease of use.
Designed to be user-friendly, these kiosks require no technical expertise, allowing people of all ages and skill levels to participate.
Users can easily take photos or videos, which are then displayed instantly for them to view.
The simplicity of the process encourages users to engage without hesitation, leading to more shares and greater brand visibility.
Benefits for Your Brand
Social media kiosks provide significant advantages for your brand, from increased visibility to valuable insights that can shape future marketing strategies.
1. Increase Brand Visibility
Each time a user shares their photo or video, it instantly promotes your brand to their network.
This organic sharing broadens your reach, as every post extends your brand’s visibility to new audiences.
The more users engage with the kiosks, the more your brand spreads across social platforms, exponentially increasing your exposure with minimal effort.
2. Real-Time Engagement
Another key benefit is the ability to generate real-time engagement.
Since users post immediately after capturing their content, your brand gains visibility while the event is still happening.
This instant interaction ensures your brand remains active in users’ social feeds as they share their experiences in real time, enhancing the event’s impact.
3. Data and Insights
Social media kiosks don’t just encourage engagement; they also provide valuable data.
Many kiosks can have tracking capabilities that monitor how many users take photos, how many share their content, and how much engagement these posts generate.
These insights allow you to measure the success of your activation, helping you optimize future campaigns for even better results.
QR Code Integration for Instant Access and Sharing
QR codes provide a simple way for users to instantly access their branded photos or videos.
By simply scanning a QR code with their smartphone, users can immediately retrieve the content they’ve created at a booth or activation.
This process eliminates delays, allowing users to instantly interact with their branded content.
Below, we’ll cover the key steps that make QR code integration smooth and efficient encouraging quick sharing of branded content.
How QR Code Integration Works
QR code integration provides a simple and efficient way for users to access and share their content immediately after capturing it.
1. Seamless, Contactless Sharing
Once a user captures a photo or video, a unique QR code is generated.
By scanning this code on their smartphone, they are immediately directed to a branded landing page where they can access their content and share it on social media.
This eliminates any waiting time and keeps the process efficient.
2. No Need for Physical Prints or Sign-Ups
Unlike traditional methods that require printed photos or lengthy sign-up forms, QR codes allow users to download digital copies.
This convenience makes sharing easier and ensures more users interact with your brand.
Why QR Codes Encourage Users to Share
QR codes make the sharing process both convenient and engaging for users, offering multiple benefits that drive interaction.
1. Personalized Experience
QR codes offer users a unique, branded experience that feels personal and engaging.
When users see their photos or videos immediately accessible, combined with your brand’s elements, they feel more connected to the content.
This personalized touch encourages them to share their experience with others.
2. Encourages Engagement Through Convenience
QR codes simplify the entire process, allowing users to engage without barriers.
With no need for printed photos or complicated sign-ups, users can focus purely on interacting with your brand.
This level of convenience keeps users engaged longer, making them more likely to share their branded content, knowing it’s just a quick scan and a tap away.
Benefits for Your Brand
Incorporating QR code integration into your event or activation offers several key benefits that can enhance your brand’s visibility and engagement.
1. Custom Branded Experience
When users scan the QR code, they’re directed to a landing page that reflects your brand.
You can customize every element — from logos to color schemes and brand messages — to align perfectly with your brand identity.
This ensures that your brand stays front and center throughout the user’s entire interaction, reinforcing brand recognition at every step.
2. Pre-filled Hashtags and Captions
By pre-loading hashtags and captions, you maintain consistent branding across all shared content.
You remove the need for users to think about what to write, making it easier for them to post while embedding your brand’s messaging in every shared photo or video.
This approach drives engagement and increases your brand’s visibility across social media platforms.
3. Measurable Engagement
QR code integration also offers valuable data.
You can track how many users scanned the code, shared their content, and engaged with your brand.
This data provides insight into the success of your event or campaign, helping you refine future marketing strategies based on real-time user behavior.
Engage Users with Augmented Reality (AR) Filters and Lenses
Augmented Reality (AR) filters let users add digital elements to their photos or videos, making content more interactive.
These filters, often used on platforms like Instagram and Snapchat, allow users to personalize their posts with your brand’s effects, such as logos or products.
This approach encourages sharing and helps your brand reach a wider audience.
You can integrate AR filters into event booths to create a fun, engaging experience that boosts brand visibility.
Next, we will explore how AR filters are effective in encouraging users to share branded content.
Why AR Filters Get Users to Post Branded Content
AR filters provide a unique way for users to engage with your brand, encouraging them to share their experiences on social media.
1. Fun, Interactive Experience
Interactive content naturally draws users in, and AR filters boost engagement with an extra immersive layer.
The playful nature of these filters makes branded photos and videos more appealing, which increases the chances that users will share them.
2. Personalization
AR filters give users the ability to personalize their content, adding a unique touch that makes it more enjoyable to create and post.
When users feel connected to the content, they are more likely to share it with their network.
Benefits for Your Brand
QR code integration brings several advantages that directly benefit your brand. We have mentioned a few for you.
1. High-Engagement Content
AR filters tend to generate higher engagement rates, with interactive content often driving up user interaction than standard posts.
The engaging, playful nature of AR filters encourages users to spend more time interacting with your brand, leading to increased shares and visibility.
2. Branding in Every Post
Each AR filter can be customized to include your logo, products, or brand themes.
This means that every time a user shares content featuring your AR filter, your brand identity is front and center, ensuring consistent brand visibility across social media platforms.
This consistent exposure strengthens your brand presence with each post shared.
Where to Use AR Filters
AR filters can be utilized in a variety of settings, making them a flexible tool for driving engagement
Events and Pop-ups
AR filters can be integrated into photo booths at various events, such as product launches, trade shows, and festivals, creating a fun and interactive experience for attendees.
These filters prompt users to share branded content in real-time, instantly boosting your brand’s visibility while they’re still actively engaged.
AR filters offer a unique way to boost brand exposure and create memorable user experiences.
Social Media Campaigns
You can launch AR filters as part of a social media campaign beyond physical events.
Users can apply branded filters directly through platforms like Instagram and Snapchat, allowing your brand to reach a broader audience without needing an in-person activation.
This approach expands your digital presence and encourages users to share content even when they’re not at a physical event.
Conclusion
One of the most effective ways to boost user-generated content and increase brand visibility is by integrating social media kiosks, QR code technology, and AR filters into your marketing efforts.
These tools streamline the content-sharing process, offering users an engaging experience while ensuring your brand remains consistently visible across various social platforms.
At GC Event Studio, we specialize in custom solutions for your brand activations and marketing campaigns that simplify the sharing experience and help your audience effortlessly promote your brand.
To amplify brand exposure and engagement, make it easy and exciting for guests to share branded photos at events.
If you’re looking to boost engagement at your next event and strengthen your brand’s presence, our kiosks provide the perfect solution to drive user-generated content and expand your reach.
